When I work with you on a direct mail or direct response project, I'll give you creative copywriting -- and so much more. I'll offer you an integrated marketing approach that will help you coordinate your e-mail and direct mail campaigns effectively.
For direct mail online campaigns, my services include:
- e-mail subject lines that make readers want to click and read
- multiple appeal links to donation pages or sales forms
- copy for donation pages and sales pages (including short "reminder" appeals that help "close the deal" with your donors and customers)
- and targeted appeals for social media sites such as Facebook and Twitter.
For direct mail print campaigns, I provide:
- envelope teaser copy
- effective formating (to grab the attention of skimmers)
- multiple strategically-placed appeals
- copy for donation pages and sales pages
- postcard copy
- and copy for supporting materials such as small brochures, fact sheets or information on upcoming programs and events.
Even in these challenging economic times, my clients routinely report increased response rates. My direct mail appeals get open, get read -- and get results. Check out these appeals below.
PRINT CAMPAIGNS
American Friends of Beit Issie Shapiro 2012 year end appeal
This is an organization that provides top-notch treatment and services for mentally and phyically challenged people of all ages in Israel. I created content that highlighted BIS's influence and outreach, not only in Israel, but all over the world.
The result? A steady increase in both new and former donors who were moved enough to make new gifts.
Brookline Police Mutual Aid Association 2010 Holiday Appeal
Download BROOKLINE POLICE LETTER 2010 HOLIDAY APPEAL
JINSA 2010 Emergency Campaign
Even in a sluggish economy, JINSA saw a fundraising increase of nearly 40 percent as a result of the appeal.
Download JINSA EMERGENCY CAMPAIGN PDF
New England Holocaust Memorial Spring 2010 Appeal
This appeal coincided with the recent death of Miep Gies, the woman who originally found Anne Frank's diary. The client reported a 15 percent increase in gifts as a result of the letter.
Download NEHM YOM HASHOAH 2010 PDF
SpeakOUT Pride Appeal 2010
SpeakOUT's spring appeal coincided with the 40th anniversary of Boston's Gay Pride festivities. As a result, annual donations increased by nearly 20 percent.
Download SPEAKOUT PRIDE APPEAL 2010 FINAL
CJP New Donor/Lapsed Donor Campaign
The client wanted to reach three "hard to get" types of donors: those who haven't given before, those who stopped giving and those who hadn't given yet during the current year. I provided CJP with three different appeals, each targeting the appropriate audience. The result? A significant increase in responses from all three groups.
Download CJP LAPSED DONOR CAMPAIGN
CJP Holiday Appeals
Detailed direct mail letters are still popular for two reasons. First, there's still an audience for them. And second, they often bring in more money than shorter appeals. As a copywriter, I humanized these appeals by including personal stories of people who were helped by CJP.
Miami Beach Holocaust Memorial Appeal
Facts and figures are important, but they're not enough. For this campaign, I wrote copy that positioned the memorial as a place of honor and memory -- as well as a source of education and outreach.
Download MIAMI BEACH HOLOCAUST MEMORIAL APPEAL
E-MAIL CAMPAIGNS
JINSA 2010 Fall E-mail Campaign
Happily, the client reported a 15 percent increase in number of online gifts compared to previous years.
Download JINSA 2010 FALL E-MAIL CAMPAIGN
JINSA 2010 Emergency E-mail Campaign
This e-mail coincided with ads that my client placed in the Chicago Tribune and the Wall Street Journal. JINSA saw a nice spike in donations as a result.
SpeakOUT 2010 Matching Challenge
A generous donor was going to give SpeakOUT $3,000 -- if the organization could raise an additional $3,000 in one month. Given the time, e-mail was the quickest way to get the word out. And yes, SpeakOUT met its goal on time and got the matching gift.
Download SPEAKOUT MATCHING CHALLENGE PDF
SpeakOUT Pride E-renewal Campaign 2010
This campaign was integrated with SpeakOUT's 2010 print appeal (above). The combined effort got a vast majority of SpeakOUT's members to renew their memberships.
Download SPEAKOUT PRIDE E-RENEWAL 2010 FINAL PDF
Need a copywriter for your direct mail campaign? Let's talk!
- Phone: 617-697-7397
- Email: alank@infiniteinkwell.com
