When I work with you on a direct mail or direct response project, I'll give you creative copywriting -- and so much more. I'll offer you an integrated marketing approach that will help you coordinate your e-mail and direct mail campaigns effectively.
For direct mail online campaigns, my services include: For direct mail print campaigns, I provide: Even in these challenging economic times, my clients routinely report increased response rates. My direct mail appeals get open, get read -- and get results. Check out these appeals below. Brookline Police Mutual Aid Association 2010 Holiday Appeal Because their profession is high risk, police officers often find it difficult to get life insurance and disability benefits. The Association's holiday appeal letter had not been changed for several years. When I was asked to rework it, I put this issue right at the top - asking readers to imagine being denied benefits simply because their profession requires them to serve and protect the community. Download BROOKLINE POLICE LETTER 2010 HOLIDAY APPEAL JINSA 2010 Emergency Campaign Even in a sluggish economy, JINSA saw a fundraising increase of nearly 40 percent as a result of the appeal.
Download JINSA EMERGENCY CAMPAIGN PDF
New England Holocaust Memorial Spring 2010 Appeal
Current events often dictate the tone of a campaign. This appeal coincided with the recent death of Miep Gies, the woman who originally found Anne Frank's diary. The client reported a 15 percent increase in gifts as a result of the letter. Download NEHM YOM HASHOAH 2010 PDF SpeakOUT Pride Appeal 2010 Significant milestones or anniversaries often make for compelling appeals. SpeakOUT's recent spring appeal coincided with the 40th anniversary of Boston's Gay Pride festivities. As a result, donations increased by nearly 20 percent compared to 2009 figures. Download SPEAKOUT PRIDE APPEAL 2010 FINAL CJP New Donor/Lapsed Donor Campaign The client wanted to reach three "hard to get" types of donors: those who haven't given before, those who stopped giving and those who hadn't given yet during the current year. I provided CJP with three different appeals, each specifically targeting the appropriate audience. The result? A significant increase in responses from all three groups. Download CJP LAPSED DONOR CAMPAIGN CJP Holiday Appeals Detailed direct mail letters are still popular for two reasons. First, there's still an audience for them. And second, they often bring in more money than shorter appeals. As a copywriter, I humanized these appeals by including personal stories of people who were helped by CJP. To get these stories, I conducted interviews with CJP clients and staff members. When I wrote the appeals, I included strategically placed subheads so that skimmers could easily find sections of particular interest. Miami Beach Holocaust Memorial Appeal As a copywriter, it's my job to find the emotional reasons that make people want to give. Facts and figures are important, but they're not enough. For this campaign, I wrote copy that positioned the memorial as a place of honor and memory -- as well as a source of education and outreach.
E-MAIL CAMPAIGNS
JINSA 2010 Fall E-mail Campaign
This campaign is still going on, but already the client has reported an increased number of online gifts compared to previous years.
JINSA 2010 Emergency E-mail Campaign
This e-mail coincided with ads that my client placed in the Chicago Tribune and the Wall Street Journal. JINSA saw nice spike in donations as a result.
SpeakOUT 2010 Matching Challenge A generous donor was going to give SpeakOUT $3,000 -- if the organization could raise an additional $3,000 in one month. Given the time, e-mail was the quickest way to get the word out. And yes, SpeakOUT met its goal on time and got the matching gift. Download SPEAKOUT MATCHING CHALLENGE PDF SpeakOUT Pride E-renewal Campaign 2010 This campaign was integrated with SpeakOUT's 2010 print appeal (above). The combined effort got a vast majority of SpeakOUT's members to renew their memberships.
Download SPEAKOUT PRIDE E-RENEWAL 2010 FINAL PDF
Need a copywriter for your direct mail campaign? Let's talk!
- Phone: 617-697-7397
- Email: alank@infiniteinkwell.com
