Why so many are giving up on blogging - and why you shouldn't join them

By Alan Kravitz

This week's Newsweek details a pretty significant decline in blogging. This doesn't surprise me. But it does sadden me, because blogs are still one of the most effective marketing tools out there. Yes, there's Twitter. But some things just can't be communicated properly in 140 characters or less.

Yes, blogging involves a time commitment. And no, you probably won't see big results right away. But there are ways to get your blog noticed by more than just you and your mother. Remember these three Bs.

Be interesting: There's something inherently egocentric about blogging. Even so, successful bloggers know that it's all about their readers. You must know what your readers want to read - and if you don't know, then you must ask them. I'm writing this post because my clients tell me that they're interested in blogging trends. It's not just because I'm a writer, and I'm bemoaning the decline of a great writing tool (although I am - and I do.)

Be patient: Even so, I'm not expecting a great Sally Field moment here where throngs let me know that they "like me, they really like me." As the article suggests, people are just overwhelmed with information right now. In the time it takes to hit that "like" or "share" button, or write a response, they're onto something else. And they're not getting paid to do any of that liking, sharing or responding. So how do you deal with this?

Be creative: As the article states, bloggers are finding interesting ways to reward - or at least acknowledge - their avid responders and contributors. You may not be able to afford the incentives that some larger companies are offering. But often, a simple thank you goes a long way.

So, let's not play Taps for blogs, okay? When they're created and implemented effectively, they can do wonders for your bottom line.

Alan Kravitz is a copywriter who specializes in writing customized direct mail appeals, e-appeals and telemarketing scripts for non-profit organizations throughout the United States. Contact him at 617-697-7397, or alank@infiniteinkwell.com.