Thankfully, most of us have gotten beyond the point of calling social media a “fad.” But lots of folks still don’t know quite what to make of it – or how to implement it. This is especially true with non-profit organizations, and with good reason. It takes lots of time, talent and resources to attract new donors, keep existing ones happy, encourage more involvement – and of course, raise more money. There’s all that – and now there’s the big new world of widgets and hashtags, too.
As a copywriter and direct response specialist, I work with many non-profit organizations. When it comes to social media, my non-profit clients tend to fall into one of two categories. They’re either as excited as kids opening birthday presents – or they’re sighing and shaking their heads. No matter what category you fall into, here's one book to put on your "must read" list: The Networked Non-profit. I read – okay, actually devoured – it this weekend, and I can’t recommend it enough. Authors Beth Kantor and Allison H. Fine have oodles of non-profit experience. Throughout the book, they present time-tested, common-sense tips on creating (and maintaining) an effective social media culture.
I particularly liked their tips on moving social media beyond an organization's communications and development departments. To Beth and Allison, a non-profit is truly "networked" when everyone within an organization feels comfortable sharing and participating.
If you have colleagues who need some cajoling or convincing when it comes to investing time and resources in social media, then get this book. Chances are, they will look at ROI in a whole new way.
Alan Kravitz is an seo copywriter and direct response specialist. Contact him at email@example.com or 617-697-7397.